On MongoDB

A three-part series on the rise and fall of MongoDB within startups published in 2017.

The Marketing Behind MongoDB

Countless NoSQL databases competed to be the database of choice. MongoDB’s marketing strategy helped it become the winner.

Hacker News comments for the pieces above can be found here, here, and here.

Additional ReadingNotes from my Research and Select Excerpts

InterviewChatting with Eliot Horowitz, MongoDB’s Founding CTO

InterviewChatting with Eliot Horowitz, MongoDB’s Founding CTO on Marketing